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Campaign Objectives

Your campaign objective determines how Meta/Google optimizes ad delivery.

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Goal Types

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Awareness

Best for

New brands, product launches, reaching new audiences
What it does:
  • Optimizes for reach and impressions
  • Shows ads to people most likely to remember them
  • Maximizes brand visibility
When to use:
  • Launching a new product or brand
  • Building recognition in a new market
  • Reaching the widest possible audience

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Consideration

Best for

Driving traffic, engagement, video views
What it does:
  • Optimizes for link clicks and engagement
  • Shows ads to people likely to take action
  • Drives website visits and interactions
When to use:
  • Driving traffic to your website
  • Promoting content or blog posts
  • Getting people to engage with your brand

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Conversion

Best for

Sales, leads, app installs
What it does:
  • Optimizes for specific conversion events
  • Shows ads to people most likely to convert
  • Focuses on bottom-of-funnel actions
When to use:
  • Driving sales or sign-ups
  • Lead generation campaigns
  • Retargeting warm audiences

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Goal Selection Tips

New brands: Start with Awareness to build recognition, then retarget with Conversion campaigns.
  • Top of funnel → Awareness
  • Middle of funnel → Consideration
  • Bottom of funnel → Conversion
  • Small, warm audiences → Conversion
  • Large, cold audiences → Awareness first
  • Measuring reach? → Awareness
  • Measuring clicks? → Consideration
  • Measuring sales? → Conversion

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How Aventor Uses Goals

Your selected goal influences:
  • Generated prompts - AI creates visuals suited to your objective
  • Campaign setup - Default settings optimized for your goal
  • Audience suggestions - Targeting recommendations based on objective

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Next Steps

Audience Targeting

Define who sees your ads

Budget Allocation

Set your ad spend