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What is a Meta Pixel?

A Meta Pixel (formerly Facebook Pixel) is a piece of code you install on your website to track visitor actions like purchases, sign-ups, and page views. In Events Manager, you may see your pixel listed under “Datasets.”
If your campaign uses conversion tracking (such as Leads or Sales objectives), a pixel is required. Awareness and Traffic campaigns generally don’t need a pixel.

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Create a Pixel

1

Open Events Manager

Go to Meta Events Manager
2

Connect Data Source

Click Connect data -> Select Web
3

Name Your Pixel

Enter a name (e.g., “My Website Pixel”) -> Click Create pixel
4

Enter Website URL

Enter your website URL and continue
5

Choose Installation Method

Select a partner integration (Shopify, WordPress, etc.) or “Install code manually”

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Install on Your Website

Shopify, WooCommerce, WordPress, and many other platforms have one-click pixel setup. Follow the in-app instructions for your platform.

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Manual Installation

  1. Copy the base code from Events Manager
  2. Paste it into your website’s <head> section on every page
  3. Add event tracking code for specific conversions (purchases, leads, etc.)

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Verify Installation

1

Check Events Manager

Return to Events Manager -> Your pixel should appear in the list
2

Test Events

Visit your website and perform a trackable action
3

Confirm Data

Events should appear in Events Manager (this can take some time)
Use the Test Events tool in Events Manager to confirm your pixel is receiving events.

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Troubleshooting

  • Ensure the pixel is created in the same Business Manager as your ad account
  • Check that the pixel has fired at least once (test it on your site)
  • Try disconnecting and reconnecting your Meta account in Aventor
  • Verify the base code is in the <head> section of every page
  • Check your browser console for JavaScript errors
  • Ensure your domain matches the pixel configuration in Events Manager
Aventor automatically selects your most recently active pixel. You can change this selection in the account selection modal before launching.

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Need Help?

Contact Support

Our team can help you set up conversion tracking