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Targeting Options

Define your ideal audience using demographics, interests, and behaviors.

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Demographics

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Age Range

Select the age range for your target audience:
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+

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Gender

  • All genders
  • Men
  • Women

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Location

Target by:
  • Countries
  • Regions/States
  • Cities
  • Postal codes
  • Radius around a location

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Interests

Target users based on:
  • Pages they’ve liked
  • Content they engage with
  • Behaviors and activities
  • Purchase intent signals
Aventor suggests interests based on your brand analysis. Review and adjust based on your actual customer profile.

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Custom Audiences

Custom audiences require additional Meta Business setup. These options are available in Meta Ads Manager after your campaign launches.
Available custom audience types:
  • Customer lists - Upload email lists
  • Website visitors - Retarget site visitors (requires Meta Pixel)
  • Lookalike audiences - Find similar users to your customers

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Aventor Recommendations

Based on your brand analysis, Aventor suggests:
  • Target audience - Inferred from your website content
  • Age range - Based on your product type
  • Interest categories - Derived from your industry
Aventor analyzes your website content, product type, and brand messaging to infer your likely target audience. These are starting points - adjust based on your actual customer data.
Yes. All targeting fields are editable. Use Aventor’s suggestions as a starting point and customize for your needs.

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Best Practices

Meta’s algorithm often performs better with broader targeting. Let the platform find your best customers, then create lookalikes.
Narrow audiences can limit reach and increase costs. Balance specificity with scale.
Create multiple ad sets with different targeting to find what works best.

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Next Steps

Budget Allocation

Set your ad spend

Review & Launch

Final checks before going live