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Pre-Launch Checklist

1

Review Creative

Confirm selected images are correct and on-brand.Check:
  • Logo placement is appropriate
  • Product is clearly visible
  • No unwanted artifacts or errors
2

Verify Targeting

Check audience settings match your target customers.Review:
  • Age range
  • Location
  • Interests
3

Confirm Budget

Review daily/lifetime spend and duration.Verify:
  • Budget amount is correct
  • Duration matches your goals
  • Platform allocation is set
4

Connect Account

Ensure Meta or Google Ads account is connected.Required:
  • Valid payment method
  • Ad account in good standing
  • Proper permissions
5

Launch

Click Launch to submit your campaign.

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Launch Confirmation

After clicking Launch:
  1. Campaign submitted - Your campaign is sent to the ad platform
  2. Review period - Platform reviews your ads (typically 24 hours for Meta)
  3. Approval - Once approved, ads start delivering
  4. Monitoring - Track performance in your ad platform dashboard
Aventor creates the campaign but does not manage ongoing optimization. Use Meta Ads Manager or Google Ads for performance monitoring and adjustments.

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Review Requirements

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Meta Ads Review

Meta reviews all ads for:
  • Policy compliance
  • Image quality
  • Text-to-image ratio (for some placements)
  • Landing page quality
  • Misleading claims
  • Prohibited content
  • Poor landing page experience
  • Excessive text in images
Most ads are reviewed within 24 hours. Complex cases may take longer.
Google Ads integration coming soon. Review requirements will be documented when available.

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After Launch

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Monitoring

Track your campaign in:
  • Meta Ads Manager - For Facebook/Instagram campaigns
  • Google Ads Dashboard - For Google campaigns (coming soon)

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Key Metrics

  • Impressions - How many times your ad was shown
  • Reach - Unique people who saw your ad
  • Clicks - Actions taken on your ad
  • CTR - Click-through rate
  • Conversions - Completed goals

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Optimization

Let campaigns run for at least 3-7 days before making major changes. Algorithms need time to optimize delivery.

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Troubleshooting

Meta reviews typically complete within 24 hours. If longer, check for policy warnings in Ads Manager.
Common causes: low budget, narrow audience, billing issues. Check your Ads Manager for specific warnings.
Try different creatives, adjust targeting, or increase budget. A/B test to find what works.

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Next Steps

Meta Ads Setup

Detailed setup guide

Troubleshooting

Common issues and solutions