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Budget Types

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Daily Budget

Spend up to a set amount per day.
  • Pros: Consistent daily spend, easy to manage
  • Cons: May not spend full budget on low-activity days
  • Best for: Ongoing campaigns, steady presence

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Lifetime Budget

Spend a total amount over the campaign duration.
  • Pros: Optimizes spend across best-performing days
  • Cons: Spend can be uneven day-to-day
  • Best for: Fixed-duration promotions, events

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Setting Your Budget

1

Choose Budget Type

Select daily or lifetime based on your campaign needs.
2

Enter Amount

Set your budget amount in your currency.
3

Set Duration

For lifetime budgets, set start and end dates.

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Multi-Platform Allocation

When launching to both Meta and Google:
1

Set Total Budget

Enter your total campaign budget.
2

Allocate Percentage

Split budget between platforms (e.g., 70% Meta, 30% Google).
3

Review Split

Aventor calculates the dollar amount for each platform.

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Duration

  • Continuous: Run until manually stopped
  • Fixed dates: Set specific start and end dates
  • Event-based: Common for promotions and launches

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Minimum Budgets

Minimum daily budget varies by platform:
  • Meta Ads: Typically $1/day minimum per ad set
  • Google Ads: Varies by campaign type
Aventor will warn you if your budget is below platform minimums.

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Budget Recommendations

Start with $20-50/day to gather data. Scale up based on performance.
Allocate equal budget across ad variations for fair comparison.
Increase budget by 20-30% at a time to maintain performance.

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Cost Factors

What affects your cost:
  • Audience size - Smaller audiences = higher costs
  • Competition - Popular audiences cost more
  • Creative quality - Better ads = lower costs
  • Relevance score - More relevant = cheaper delivery

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Next Steps

Review & Launch

Final checks before going live

Connect Meta

Set up your ad account